For those interested in understanding a bit more about design thinking, Stanford offers some cool free resources. With humility and gratitude, this kind of felt full circle for me. Entirely by serendipity I’ve also had the opportunity to attend a mini design thinking program at Stanford’s D-School, tour IDEO and meet Dave and Tom Kelley who I saw in that Nightline special back as an undergraduate. In fact, I think that I am going to start wearing a button at all times shaped like a gold star with the word inventor written on it in impressive gothic font. I was hooked and decided that this is what I wanted to do in my career.įast forward 20 years later and IDEO has been responsible for billions of dollars of created value, design thinking has become standard for pretty much anyone involved in creating new products or services, and an entire school at Stanford has been created around design thinking.Īs an engineer and innovation leader, I have spent 15 years in a career focused on new product development and can accurately call myself an inventor with over a dozen patents to my name. When I was an engineering student, I saw a then revolutionary ABC Nightline special about IDEO where they redesigned the common shopping cart in 5 days through the radical approach of using empathy to understand the customer and rapidly iterate to a meaningful product.
These are a couple of quotes out of a company called IDEO.
“Enlightened trial and error succeeds over the planning of the lone genius”
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